Vision
Our vision is to be a leading Scandinavian luxury brand with international recognition. A brand deeply rooted in a passion for unique design, use of form, and craftsmanship.

We aim at being the preferred luxury brand for the quality conscious customer who is looking for Scandinavian jewellery design that is passed on from generation to generation.

Mission

• It is our mission to create a passion for our jewellery and brand worldwide. We will do this by presenting and delivering unique, timeless and functional design jewellery of the finest quality to our customers.
• By having a close relationship to suppliers and customers and by having a constant focus on our company values, we want to ensure a profitable growth, financial independence, and an exciting and challenging work place for our employees.
• As a Danish design-, production-, and craftsmanship company, we want to retain the family’s close connection, its ownership, and its influence on the firm culture and the organization.

Values

• Passion – we are passionate about the company and our products.
• Joy of Life – we believe in a joyful and motivating work atmosphere with respect for the individual and his/her competences, resources and level of ambition.
• Confidence – the culture of our company is based on our respect for and trust in our employees and business partners.
• Uniqueness – we are one step ahead in terms of innovative ideas and designs, and we give our customers a feeling of uniqueness and style.
• Quality– we aim at the highest quality in our products, communication, service and organization.
• Efficiency – we aim at having a resource effective organization, production and operation.

The Vision, Mission and Values have been revised November 2009 and have been approved by the management and board of Ole Lynggaard Copenhagen.