A piece of jewellery is like a work of art, shaped with intention and meant to be felt. This sensibility lies at the heart of our new campaign, set within the iconic Thorvaldsens Museum in the heart of Copenhagen, where classic sculpture meets modern design. Danish actress Clara Rugaard takes center stage as our muse, like a sculpture in motion, poised and magnetic. Clara is a rising star steadily making her mark worldwide and a dear friend of the house. With her radiant spirit and effortless elegance, she brings an inspiring authenticity to this chapter of our story.

The campaign is captured through the distinctive lens of photography duo Louise & Maria Thornfeldt. Based between Paris and Copenhagen, the Danish sisters are known for their impactful visuals and a variety of notable fashion campaigns. Throughout the creative process, they collaborate closely with Charlotte Lynggaard, her daughter Laura Lynggaard Normann, and the in-house creative team at OLE LYNGGAARD COPENHAGEN, bringing to life the brand’s timeless commitment to craftsmanship and playful expression. Moreover, Danish fashion and interior consultant Pernille Teisbæk has played a key role in styling the campaign.

On set, an inspiring atmosphere came together, setting the stage for a campaign that tells a new story with a timeless edge. Framed by the sculptural beauty of one of Copenhagen’s most storied museums, it celebrates craftsmanship and invites imagination, with Clara’s effortless presence at its core. Within this universe, each piece of fine jewellery – a sculpture in itself – comes alive, revealing its unique character.