Behind the Scenes with
Clara Rugaard
Step behind the scenes of Sculpted Silhouettes, where our new ambassador, actress Clara Rugaard, shares her personal reflections on creativity, craftsmanship, and her connection to jewellery.
Clara Rugaard, 27, is a Danish actress born and raised in Copenhagen, now based in London. With roles in a variety of international film and television productions, she has gained widespread recognition for her talent. Clara is also a dear friend of the house and the muse of our newest story.
As the house’s new ambassador, what is this moment like for you?
It is a little dream come true. I have known the brand since I was a little girl and would often find myself stood mesmerised outside their shop windows. It’s a brand built on authenticity, creativity and impeccable craftsmanship and I’m very honoured and proud to be the face of this bold and beautiful new campaign.
What inspires you, both personally and in your work?
Without wanting to sound overly earnest, 'authenticity' plays a crucial role in my life. It's something I consciously pursue, and it's guided me back on track during times of doubt or confusion. Authenticity, nature, and creativity are very connected for me. When I need to reconnect with myself or seek inspiration, I very often will make my way to the nearest forest, beach, or park.
What does jewellery mean to you?
To me, jewellery is a keeper of memory. It is a way in which stories and memories from my past can quietly strengthen my present. I think there is something magical about the impact a ring or a necklace has on an individual. It’s like you impart this secret meaning onto this tiny thing, for only you to know and care about. It’s like these wonderful shiny little secrets we carry with us.
Do you have a favourite piece of jewellery?
I’ve always loved how OLE LYNGGAARD COPENHAGEN finds inspiration in nature. The Under The Sea, Young Fish, and Elephant collections particularly resonate with me. The Young Fish earrings were love at first sight – those hanging pendants are so gorgeous. The level of detail and artistry is deeply impressive, and there's just something so cute about their whimsical character. However, I have never felt as glamorous as I did wearing the special piece Gipsy earrings during the shoot. They are extraordinarily beautiful, gave me enormous confidence, and filled me with a sense that anything was possible!
What part does creativity play in your life?
Creativity has always been my greatest love – not only is it something I feel passionate about, but it’s something I am genuinely dependant on. In a way, I believe that creativity always has been the biggest decider in my life, be it in my career or in my day to day. I wouldn’t be myself without it. In the moments when I feel truly creative, everything else fades away. I can lose myself entirely in that flow and feel completely at peace in myself and in the world around me.
How did the artistic setting at Thorvaldsen’s Museum, the location for the new campaign, feel to you?
Moving among these magnificent, stunning sculptures created an extraordinary atmosphere. Their presence has this intense, almost magical effect, which absolutely elevated our creativity on the day. There was this sense of timelessness, and especially adorned in such exceptional jewellery, it totally changed the way in which I moved and carried myself.
Creativity in Motion
- Clara
Set amidst the storied halls of Thorvaldsen's Museum in Copenhagen, this campaign comes to life in a space where craftsmanship is celebrated, emotions emerge, and imagination is invited to wander.
Discover all featured fine jewellery
Behind the lens
Sculpted Silhouettes is captured through the lens of photography duo Louise & Maria Thornfeldt. Based between Paris and Copenhagen, the Danish sisters are known for their striking visuals and a wide range of notable fashion campaigns. We spoke to them about their creative approach, the inspiration behind the campaign, and how they brought the vision to life.
How did you experience the interplay between OLE LYNGGAARD COPENHAGEN’s visual universe and your own aesthetic and approach to photography?
One of the core elements of our photography and expression is a strong sense of presence and confidence in the model – in this case, Clara. We always strive to portray a strong, empowered woman. This is also the kind of woman who wears OLE LYNGGAARD COPENHAGEN jewellery. It is the woman who carries the jewellery, not the jewellery that carries her. It feels authentic, never forced. In this way, the collaboration between us and the team was a perfect match.
How did the surroundings and the jewellery inspire the creation of the campaign?
Thorvaldsen’s Museum is one of our favourite museums in Copenhagen – being there feels almost as if time stands still. The place invites a sense of calm and offers inspiration for our work as photographers. All of the museum’s sculptures carry a highly sensuous expression in their form and aesthetics, which resonated perfectly with the jewellery. Each room has its own character and play of light, creating an eclectic atmosphere in the campaign that embraces the collections’ diverse elements and visual language.
Creative team
Behind Sculpted Silhouettes:
Talent: Clara Rugaard
Photography: Louise & Maria Thornfeldt
Styling: Pernille Teisbæk
Hair: Mette Thorsgaard
Makeup: Anne Staunsager
Photo Assistant: Ed Aked
Equipment: The Lab Cph
Location: Thorvaldsen’s Museum
In collaboration with Charlotte Lynggaard and OLE LYNGGAARD COPENHAGEN’s In-House Creative Team