LANDING PAGE
Sculptured Silhouettes
A celebration of feminine form and timeless craft – where every curve tells a story.
WHERE STORIES AWAKE
Our new campaign is framed by the storied halls of Thorvaldsen’s Museum. In this space emotions emerges, craftsmanship comes alive, and imagination is invited to wander.
Meet the creative team
Meet the Creative Team
Talent: Clara Rugaard
Photography: Louise & Maria Thornfeldt
Styling: Pernille Teisbæk
Hair: Mette Thorsgaard
Makeup: Anne Staunsager
Photo Assistant: Ed Aked
Equipment: The Lab Cph
Location: Thorvaldsens Museum
In collaboration with Charlotte Lynggaard and OLE LYNGGAARD COPENHAGEN’s In-House Creative Team
Clara Rugaard
is a talented and fast-rising actress, who’s quickly making her mark on the international scene – most recently with a standout appearance in an episode of Black Mirror & with several major projects underway.
Clara brings a spirit that is warm, playful, dreamy, and imaginative – qualities that align perfectly with the tone and emotion we’re shaping for our upcoming campaign.
Originally Clara’s from Denmark and now based in London, Clara exudes a natural elegance and timelessness that makes her a perfect fit for the OLC world. She strikes a rare balance between attracting a new generation of customers while still deeply resonating with our existing clientele – a synergy that strengthens our brand positioning.
She already has a strong relationship with the house, and we’ve secured a fantastic agreement that will see her represent us as a close brand ambassador – across red carpets, key events, social media, and exclusive campaign content.
KEY WORDS
Sculptural
Natural Beauty
Lasting Value
Legacy
Storytelling
Elegant
Organic
Authenticity
Integrity
Connected
Crafted by hand
Historic
Pureness
Timeless
Family
Artistic
What do we need to activate?
Check - Campaign Images (Server + image bank)
Live: 10 September
Pack shot images (Silk paper/ vintage look)
When:
What: Vintage look, silk
Copy-writing
Social: Along the way
Web: 26 August
Illustrations
What: Sculptures, behind the scenes people illustrations, scenes, lions, drawings of the existing jewels (high engagement),
Date:
Paid Social
Date: 27 August
What: Movement (Living), stil-billeder (looking),
(1) pre-order/ launch: 28 August
(2) Launch: 10 September
Craftmanship
What: gemstones, color’s,
BTS Content
What: Along the way, Feed material & not just stories -
Date:
PR
What:
Date:
Platforms
Where & When
Website (Front Page,..) 10 September
What: Front page, campaign landing page, product page
Newsletter 11/9, 25/9, 28/9
What: 3 campaign newsletters
Interview with Clara Rugaard
Date:
Interview with Maria & Louise Thornfeldt
What: Written questions will be answered
VM (Windows, packaging, etc.)
What:
Instagram (paid & owned)
What:
-Not all posts needs to have slide
-Make posts independent / try not to combine lines of 3
- Comine BTS & campaign photos in feed – less polished
Tik Tok (September)
What: 2-3 clips, product focused in-house, Clara wearing the piece, relatable, daily setting, causal,
YouTube
What: travel through a series of videos, interview, panel talk
Notes: 3-4 clips (1. who is Clara, 2. jewelry focus campaign, 3. backstage content)
Pinterest (paid & owned)
What: board with all material, everyday, relatable, messy etc.
Paid
What: Tik tok, Instagram, YouTube, Meta
Evaluation
Performance & Results
SoMe Performance (3 weeks post launch)
Date:
Web/ Sales Performance (6 weeks post launch)
Date:
Retail Sales Performance (8 weeks post launch)
Date:
Paid performance (6 weeks post launch)
Date:
Present at department meeting (8.5 weeks post launch)
MEET RISING STAR
CLARA RUGAARD
1.
Clara Rugaard, 27, is a Danish actress born and raised in Copenhagen, now based in London. She has appeared in a variety of international film and television productions, gaining recognition for her talent. Clara is a dear friend of the house and the muse of our newest story.
“I am so excited to…”
“I have known the brand since…”
“To me, it is inspiring to…”
Hvordan har det været at arbejde med denne her kampagne og indgå i OLE LYNGGAARD COPENHAGENS kreative univers?
Hvordan oplevede du shootet, og hvilke tanker og følelser har kampagnen vækket hos dig?
Hvad inspirerer dig, både personligt og i dit arbejde?
2.
A Form of Expression eller
Jewellery, to Me eller
What Moves You? eller
Made Personal
Jewellery is a form of expression, a way to carry stories and emotions.
We asked Clara what makes it special and the pieces she treasures most.
“To me, jewellery is …”
“I think there is something magical about …”
Hvad betyder smykker for dig?
Hvad synes du gør smykker særlige?
Clara Reveals Her Favourite Pieces
”…”
Hvilket smykke fra kampagnen taler mest til dig? Har du et yndlingssmykke?
3.
Creativity in Motion
“For me…”
Hvad betyder kreativitet for dig, både personligt og i dit arbejde?
Hvordan oplevede du at være i de kunstneriske rammer på Thorvaldsens Museum, omgivet af skulpturer og andre kunstværker, og på hvilken måde rørte eller inspirerede det dig?
Behind the lens
IN CONVERSATION WITH LOUISE & MARIA THORNFELDT
Hvordan var det at samarbejde med et dansk brand og team her i København?
Hvordan inspirerede omgivelserne og smykkerne til skabelsen af kampagnen?
Hvordan er det for jer at arbejde med smykker?
Hvilket smykke (eller smykker) gjorde størst indtryk på jer?
Hvilke indtryk og følelser, håber I billederne vækker?
Hvordan vil I beskrive OLE LYNGGAARD COPENHAGENs visuelle univers?
Hvordan spiller OLE LYNGGAARD COPENHAGEN sammen med jeres egen æstetik eller tilgang til fotografi?