A celebration of feminine form and timeless craft – where every curve tells a story.

Our new campaign is framed by the storied halls of Thorvaldsen’s Museum. In this space emotions emerges, craftsmanship comes alive, and imagination is invited to wander.

is a talented and fast-rising actress, who’s quickly making her mark on the international scene – most recently with a standout appearance in an episode of Black Mirror & with several major projects underway.

Clara brings a spirit that is warm, playful, dreamy, and imaginative – qualities that align perfectly with the tone and emotion we’re shaping for our upcoming campaign.

Originally Clara’s from Denmark and now based in London, Clara exudes a natural elegance and timelessness that makes her a perfect fit for the OLC world. She strikes a rare balance between attracting a new generation of customers while still deeply resonating with our existing clientele – a synergy that strengthens our brand positioning.

She already has a strong relationship with the house, and we’ve secured a fantastic agreement that will see her represent us as a close brand ambassador – across red carpets, key events, social media, and exclusive campaign content.

Sculptural

Natural Beauty

Lasting Value

Legacy

Storytelling

Elegant

Organic

Authenticity

Integrity

Connected

Crafted by hand

Historic

Pureness

Timeless

Family

Artistic

1)

Meet Rising Star

Clara Rugaard

Clara Rugaard, 27, is a Danish actress born and raised in Copenhagen, now based in London. She has appeared in a variety of international film and television productions, gaining recognition for her talent. Clara is a dear friend of the house and the muse of our newest story.

“I am so excited to be a part of the Ole Lynggaard family.”

“I have known the brand since I was a little girl and would often find myself stood mesmerised outside their shop windows. It’s a brand built on authenticity, creativity and impeccable craftsmanship and I’m very honoured and proud to be the face of this bold and beautiful new campaign.”

“To me, it is inspiring to dare! To seek out your inner truth and listen to the little voice telling you to take the leap. To spend time in nature. To be still in a world that never stops spinning. To be authentically yourself :)”

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Hvordan har det været at arbejde med denne her kampagne og indgå i OLE LYNGGAARD COPENHAGENS kreative univers?

“Det er en lille drøm, der er gået i opfyldelse. Jeg er stoppet op ude foran butiksvinduerne for at beundre deres smykker lige siden jeg var lille. Som familievirksomhed er Ole Lynggaard bygget på tillid og dedikation, kombineret med deres forpligtelse til autentisitet, deres suveræne kunstnerisk dygtighed og sublime håndværk. Og nu, hvor familien har taget i mod mig med udstrakte arme, kan jeg tydeligt se, at det jo præcis er sådan en kærlighed, der ses og mærkes i alle deres smykker. Jeg er utroligt stolt og beæret over at være en del af det.”

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“It is a little dream come true. For as long as I can remember, I've found myself stopping outside their shop windows to admire their jewellery. As a family run business, Ole Lynggaard is built on trust and devotion, alongside their commitment to authenticity, their exceptional artistry and incredible craftsmanship. Now that the family has embraced me so warmly, I can see clearly that this very love is what you see and feel in every piece of their jewellery. I'm very honoured and proud to be part of this legacy."

Hvordan oplevede du shootet, og hvilke tanker og følelser har kampagnen vækket hos dig?

“Vi tilbragte en hel dag på Thorvaldsens museet, hvilket var utroligt inspirerende. Det bragte en hel særlig energi omkring os og en nærmest majestætisk ramme at lege i på dagen. Jeg føler næsten at jeg påtog mig en karakter, da jeg valsede rundt blandt disse oldgamle og ufatteligt imponerende skulpturer iført de smukke smykker! Det er svært ikke at blive påvirket i nærværet af så imponerende kunstværker og de gav absolut et unikt element til billederne. Kampagnen føles anderledes ift forrige kampagner, hvilket er virkelig spændende at være en del af. Den er våget og frisk på en anden måde, bl.a. fremhævet af museets distinkte og farverige vægge, historiske indflydelse og overordnede storslåethed.

Det er sjældent, at man er en del af et fotoshoot, opløftet af så tæt knyttet og dygtigt et hold, som alle brænder for produktet. Alle var meget fokuseret på det fælles mål, og det gjorde at vi kunne læne os op ad hinanden og være kreativt spontane på dagen. Ja, og så mærker man bare den her store kærlighed, opbygget af tillid og mange års samarbejde, fra alle vinkler, som skaber et virkelig dejligt miljø at arbejde i.

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"We spent a full day at the Thorvaldsen Museum, which was incredibly inspiring. There was something magical about the energy it created and brought about a bold, almost regal backdrop for us to work within. I felt myself slipping into character as I moved among these magnificent, ancient sculptures, adorned in all the beautiful jewellery! You can't help but be affected by the presence of such impressive works of art, and they brought a very unique dimension to the photographs. This campaign feels different from previous ones, which is exciting to be a part of. It has this fresh boldness to it, enhanced by the museum's vibrant walls, rich history, and overall magnificence.

It's not very often I’ve experienced a photoshoot with such a tight-knit, skilled team where everyone genuinely cares about what we're creating. There was a shared focus on our common goal, which meant we could lean on each other and be creatively spontaneous on the day. You could also sense this deep affection everywhere, rooted in trust and years of working together, creating such a lovely environment to work in.

Hvad inspirerer dig, både personligt og i dit arbejde?

“Uden at lyde alt for hellig, så er ‘autentisitet’ et meget vigtigt element i mit liv. Det er noget jeg aktivt opsøger og det har holdt mig på rette kurs, når jeg har været usikker eller vildfaren. Autentisitet går hånd i hånd med natur og kreativitet for mig. Hvis jeg nogensinde har brug for at finde hjem til mig selv igen eller jeg søger inspiration, tager jeg ofte hen til den nærmeste skov, strand eller park.”

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"Without wanting to sound overly earnest, 'authenticity' plays a crucial role in my life. It's something I consciously pursue, and it's guided me back on track during times of doubt or confusion. Authenticity, nature, and creativity are very connected for me. When I need to reconnect with myself or seek inspiration, I very often will make my way to the nearest forest, beach, or park."

A Form of Expression eller Jewellery, to Me eller What Moves You? eller Made Personal

Jewellery is a form of expression, a way to carry stories and emotions.

We asked Clara what makes it special and the pieces she treasures most.

Hvad betyder smykker for dig?

“For mig er smykker en vogter af minder. Det er en måde, historier og minder fra min fortid helt stille kan styrke min nutid."

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“To me, jewellery is a keeper of memory. It is a way in which stories and memories from my past can quietly strengthen my present”

Hvad synes du gør smykker særlige?

“Der er noget meget magisk ved den indvirkning en ring eller en halskæde kan have på et individ. Det er som om man tillægger denne lille ting en hemmelig betydning, som kun man selv ved og forstår. Det er som disse vidunderlige skinnende små hemmeligheder, vi bærer rundt på.”

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“I think there is something magical about the impact a ring or a necklace has on an individual. It’s like you impart this secret meaning onto this tiny thing, for only you to know and care about. It’s like these wonderful shiny little secrets we carry with us”

Clara Reveals Her Favourite Pieces

Hvilket smykke fra kampagnen taler mest til dig? Har du et yndlingssmykke?

“Jeg har altid elsket hvordan Ole Lynggaard henter inspiration fra naturen. Under The Sea, Young Fish og Elephant kollektionerne taler særligt til mig. Young Fish øreringene var kærlighed ved første blik - de hængende vedhæng er helt vidunderlige. Niveauet af detaljer og kunstnerisk håndværk er dybt imponerende, og der er bare noget så sødt ved deres finurlige karakter. Dog har jeg aldrig følt mig så glamourøs som med Special Piece Gipsy øreringene på under shootet. De er ekstraordinært smukke, gav mig enorm selvtillid og fyldte mig med en følelse af, at intet var umuligt!”

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“I’ve always loved how Ole Lynggaard finds inspiration in nature. The Under The Sea, Young Fish, and Elephant collections particularly resonate with me. The Young Fish earrings were love at first sight - those hanging pendants are so gorgeous. The level of detail and artistry is deeply impressive, and there's just something so cute about their whimsical character. However, I have never felt as glamorous as I did wearing the Special Piece Gipsy earrings during the shoot. They are extraordinarily beautiful, gave me enormous confidence, and filled me with a sense that anything was possible!”

Creativity in Motion

Hvad betyder kreativitet for dig, både personligt og i dit arbejde?

“Kreativitet har altid været min store kærlighed - ikke kun som noget jeg elsker, men noget jeg simpelthen har brug for. På en måde, har kreativitet altid præget min tilgang til ting og følger naturligt med i både arbejde og hverdag for mig. Jeg ville ikke være mig selv, uden. I de øjeblikke hvor kreativiteten virkelig rammer, glemmer jeg alt andet. Jeg kan forsvinde helt ind i flowet og føle mig fuldstændig på plads i verden.”

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Creativity has always been my greatest love - not only is it something I feel passionate about, but it’s something I am genuinely dependant on. In a way, I believe that creativity always has been the biggest decider in my life, be it in my career or in my day to day. I wouldn’t be myself without it. In the moments when I feel truly creative, everything else fades away. I can lose myself entirely in that flow and feel completely at peace in myself and in the world around me.”

Hvordan oplevede du at være i de kunstneriske rammer på Thorvaldsens Museum, omgivet af skulpturer og andre kunstværker, og på hvilken måde rørte eller inspirerede det dig?

"At befinde sig blandt de storslåede og utroligt smukke skulpturer skabte en helt særlig atmosfære. Deres nærvær har den her intense, nærmest magiske virkning, som absolut forstærkede vores kreativitet på dagen. Der opstod næsten en fornemmelse af tidsløshed, og specielt iført de vidunderlige smykker, ændrede det hele min måde at bevæge mig på.”

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“Moving among these magnificent, stunning sculptures created an extraordinary atmosphere. Their presence has this intense, almost magical effect, which absolutely elevated our creativity on the day. There was this sense of timelessness, and especially adorned in such exceptional jewellery, it totally changed the way in which I moved and carried myself.”

Hvordan var det at samarbejde med et dansk brand og team her i København?

Hvordan inspirerede omgivelserne og smykkerne til skabelsen af kampagnen?

Hvordan er det for jer at arbejde med smykker?

Hvilket smykke (eller smykker) gjorde størst indtryk på jer?

Hvilke indtryk og følelser, håber I billederne vækker?

Hvordan vil I beskrive OLE LYNGGAARD COPENHAGENs visuelle univers?

Hvordan spiller OLE LYNGGAARD COPENHAGEN sammen med jeres egen æstetik eller tilgang til fotografi?